VHA COMMUNICATIONS PLANS AND SOCIAL MEDIA
This task order supported the Office of Communications and the VA Deputy of Social Media with the production of communication materials for outreach to VHA staff relating to COVID-19 pandemic onset and the many things VA needed to do in order to adapt the VA enterprise with its 133 hospitals to new workflows and treatment protocols. Such materials included strategic updates such as informational videos, helpful infographics for clinicians, posts, briefings and articles. On aspect of the VHA communications work we did was to create social media campaigns to keep Veterans and clinicians alike informed on important COVID-19 public health issues.
We performed emergency support communications work in support of the VA COVID-19 Rapid Response Communications team and supported over 100 videos sent to all 362,000 VHA employees for national campaigns encouraging Veterans and employees to wear masks, prepared responses to over a hundred congressional requests for information and many executive appearances including a TEDx Veterans Affairs speech. Products developed by this team are used daily on the VA website, in coordination with partner agencies, and to communicate publicly. Drafted the forward for the COVID-19 Response Report, which was accepted without changes by the VHA EIC.